In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential custom
Marketing for the B2B Buyer’s Journey - Mark Donnigan Interview
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can d
The Buyer’s Journey and B2B Marketing - Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrea
B2B Marketing (As We Know It) Is Dead — This is What Works Today - Mark Donnigan - Virtual CMO}
B2B Marketing (As We Understand It) Is Dead-- Here's What Works TodayDifficult Truth About B2B eCommerce PodcastIn this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other truths about contemporary B2B marketing. We go over how the